How do you attract/address your audience?

I had many pictures that i had taken for my poster so i didn’t need to go a full length in taken new ones for my magazine I looked at many of the images and I looked at which one would attract the audience the most and would basically immediately let you know this is a horror magazine.
I wanted to cause a sense irregularity through the pictures, making the audience believe that something uncharacteristic is happening because of the pictures suggest something is wrong. Its the aspects of this picture which make it effective, We used 'Photo-shop' to experiment on different effects that could add the pixels and we managed to slightly blur the facial features to add to the scary abnormal effect.
Through previous research, we already know that most horror magazine are aimed at male audiences this is shown through the text, slogans and choice of colour and colour schemes. E.g. the colour scheme for this magazine is black and red both of these colours relate to horror BLACK being the colour of darkness and RED being the colours of blood make a combination that subliminally makes this magazine effective and allows the audience to interpret without telling you.